Chelsea Logistics Partners with Voucherify to Power Rewards Program for Passengers
Chelsea Logistics and Infrastructure Holdings Corp., the leading player in maritime transport and logistics industry, launched its fully integrated rewards and promotions program, ‘Chelsea Loyalty’, powered by Voucherify to ensure accuracy across bookings, encourage off-peak travels, and improve customer satisfaction through personalized rewards. Voucherify’s composable architecture gave Chelsea Logistics the flexibility to test new campaigns quickly, from seasonal double-points to birthday perks – free from development delays or restrictive templates. Membership Benefits from Chelsea Loyalty Program The Chelsea Loyalty Program features four membership tiers mainly: Traveller, Adventurer, Navigator, and Elite Explorer. Each level unlocks escalating benefits such as fare discounts, birthday rewards, seasonal promotions, accommodation upgrades, and exclusive merchandise, turning one-time travelers into loyal brand advocates. Upon sign up (https://bit.ly/ChelseaLoyalty), new members are welcomed with a PhP 100 redeemable digital voucher. Voucherify’s API also allows passengers and shippers to easily redeem their rewards on board using a QR code. This level of ease was crucial for onboard operations and customer satisfaction. To redeem rewards, members log in though Chelsea Travel (https://www.chelseatravel.ph/Login), and navigate to the ‘Coupons’ tab to view their available digital vouchers. In just four months post-launch, Chelsea Loyalty generated more than 20,000 loyalty members, 13% booking conversion rate from registered members, and reduced development time with out-of-the-box promotion logic. Chelsea Logistics Information Technology Senior Manager Efren Bernardino, Jr. said: “This initiative not only rewards our passengers for their loyalty but also demonstrates our dedication to leveraging technology to enhance the customer experience. With seamless registration via our website or mobile app and unique membership numbers for each user, we are setting a new standard in customer engagement and satisfaction through personalized offerings.” Looking ahead, Chelsea Logistics is preparing to launch an influencer-led acquisition program powered by Voucherify’s voucher issuance and tracking capabilities. Influencers will share unique discount codes with their audiences, while Chelsea Logistics monitors redemptions and pays out performance-based commissions. Chelsea Logistics President & CEO Chryss Alfonsus V. Damuy remarked: “At Chelsea Logistics, we believe that personalization is the key to meaningful engagement. By delivering timely, relevant offers throughout each stage of the passenger journey, we strengthen customer loyalty and foster long-term satisfaction across our services. We are especially grateful to Voucherify for providing the flexibility and agility we needed to turn that vision into reality.”
P50 cashback from Chelsea Logistics
This Christmas season, Chelsea Logistics subsidiaries, namely Starlite Ferries, SuperCat, and Trans-Asia, are offering passengers up to P100 cashback on sea travel thru a partnership with GCash, the leading mobile wallet in the Philippines. This promo is valid from November 6 to December 31, 2023, and is open to all GCash users nationwide. Holiday Cashback Promo To avail of this holiday cashback promo, passengers simply need to go to the physical ticketing outlet and pay their tickets via the GCash app. Passengers can enjoy the following cashback: P20 off for tickets of up to PhP 800 P50 off for tickets amounting PhP 801 to PhP 1,800 P100 pesos off for tickets amounting more than PhP 1,801 Below are the participating corporate ticketing outlets: Starlite: Batangas, Oriental Mindoro, PITX, Buendia, Odiongan, San Agustin, Romblon, Roxas City Capiz, Caticlan, Cebu, Dapitan, Dipolog, Surigao, Nasipit, & Butuan SuperCat: Corporate Ticket Office Pier 1 and Ormoc Corporate Ticket Office Trans-Asia: Cebu, Cagayan De Oro, Ozamis, Iligan, Ilo-Ilo, Masbate, & Tagbilaran
Chelsea Logistics Launches its Loyalty Program for Passengers
08 October 2024, Manila, Philippines – Chelsea Logistics and Infrastructure Holdings Corp. launched its group-wide Loyalty Program, Chelsea Loyalty, designed to reward passengers for their continued patronage of Chelsea’s services. To celebrate the soft launch, passengers will receive a PhP 100 discount e-voucher, redeemable through the Chelsea Travel App within one month upon registration. Registration is free and can be completed through the Chelsea website or mobile app. Chelsea Loyalty Program The Chelsea Loyalty Program offers passengers the opportunity to earn points and enjoy increasing benefits and rewards through different tiers such as Traveler, Adventurer, Navigator, and Elite Explorer. Members’ benefits include ticket discounts, birthday discounts, seasonal promotions, free accommodation upgrades, free Chelsea Travel merchandise, referral and registration points. Efren M. Bernardino, Jr., Head of Information Technology at Chelsea Logistics, remarked: “This initiative not only rewards our passengers for their loyalty but also demonstrates our dedication to leveraging technology to enhance the customer experience. With seamless registration via our website or mobile app and unique membership numbers for each user, we are setting a new standard in customer engagement and satisfaction through personalized offerings.” Chelsea Logistics President & CEO Chryss Alfonsus V. Damuy said: “At Chelsea Logistics, our passengers are at the heart of everything we do. With the launch of Chelsea Loyalty, we are committed to offering the best rewards and personalized experiences to show our gratitude for their continued support. Our goal is to be the first choice for every passenger and to elevate every journey, ensuring that each passenger feels valued and appreciated through exceptional offers and unparalleled service. The expansion of the Chelsea Loyalty Program is already underway and will soon be integrated across our various business segments, including cargo, courier services, merchandise, and other sales of goods.” To sign up for the Chelsea Loyalty Program, passengers may scan the QR Code posted on Facebook Pages or visit the Chelsea Travel website at https://www.chelseatravel.ph/Homepage
Chelsea Logistics’ Seamless Payment Transactions
SuperCat provides passengers with contactless payment options The three shipping lines of Chelsea Logistics, namely Starlite Ferries, Inc., The SuperCat Fast Ferry Corporation and Trans-Asia Shipping Lines Incorporated are now providing passengers with contactless payment options via GCash, ShopeePay and PayMaya. These partnerships are part of the ongoing digitalization efforts of Chelsea to modernize and provide safe and convenient booking experiences for its passengers. Trans-Asia General Manager Sheila Sy said, “The move to incorporate the use of digital payment systems started in March 2020 and back then we only had PayMaya. During the height of the pandemic, the need for cashless payments became a necessity to follow safety protocols.” Sy further added that the move was to help increase sales and provide payment flexibility. Sy reported that in July 2021, a partnership with GCash was inked, and recently, the Company debuted in Shopee. On the Shopee app, passengers are able to enjoy up to P50 discount when they avail of ShopeePay Piso Deals during PayDay Sale or Double Double Sale. Customers can also use their e-wallets for cashless transactions at main ticketing booths nationwide. In order to make the payment, passengers simply have to open their App of choice, scan the QR code displayed at the counter, enter the amount to pay, and confirm payment. The landscape has shifted since the pandemic started, causing consumers to abandon cash and resort to electronic payment. Cashless is now emerging as the preferred mode of payment for consumers under the new normal as internet banking and online shopping have become more widespread. “Chelsea Logistics aims to further expand its digital footprint and explore new systems that will give our customers seamless and hassle-free booking experiences. These contactless payments facilitate faster transactions and improve passenger experience while reducing the cost inefficiencies of cash for merchants,” said Starlite Ferries General Manager Shane Arante. The Group’s passenger fleet, composed of 22 RoPax vessels and 9 fastcrafts, has a total GRT of 357,433 tons and a carrying capacity of 15,188 passengers. The passage segment showed remarkable recovery in the first quarter of 2022 as revenues more than doubled year-on-year, up by 124% to P160 million. Chelsea Logistics President & CEO Chryss Damuy remarked: “Now that we are seeing recovery in the passage business due to relaxed travel restrictions and eagerness of Filipinos to travel again, we are ready and happy to welcome them aboard. Our commitment to provide digital solutions is not only aimed at making transactions faster and easier; but we also desire for Filipinos to gain the freedom of traveling and enjoy the adventures they missed due to the pandemic. We sincerely thank our partners for the smooth flow of on boarding and support in terms of instore and online promotional materials.”
Chelsea Travel Merchandise Collection
AVAILABLE NOW! Grab the limited edition of Chelsea Travel Anniversary Collection. Available on board and at selected ticketing outlets! 3-in-1 multi-function ballpen (stylus, cellphone stand, clip holder) notepad water-proof drawstring bag stylish tote bag drifit t-shirt with famous tourist destinations in the Philippines insulated leak-proof tumbler Stickers of iconic landmarks in the Philippines bucket hats and caps
Chelsea Logistics offers Chelsea Travel online booking app
Chelsea Travel App offers improved features: cheaper group booking, self-service booking management, and shorter reservation cut-off time 20 September 2023, Manila, Philippines –Chelsea Logistics enhanced its ‘Chelsea Travel’ App, the unified online booking system of its subsidiaries Starite Ferries, SuperCat, and Trans-Asia Shipping Lines, which provides an easy, simple, and stress-free booking experience to passengers. As simple as three steps: “SCAN, BOOK, PAY”, anyone can instantly book a sea travel and explore the Philippines’ breathtaking tourist destinations. Chelsea Travel’s major upgrades include Group Booking, self-service Booking Management, and a One Hour Late Cut-off to make booking reservations. With Group Booking, families and barkada traveling together can input passenger details and preferred accommodations all in one go, saving them time and effort. Booking for a group of three or more passengers is also cheaper due to the one-time payment of the admin fee. Passengers also have the option to pay via GGives, providing more manageable installment payments. With the “Manage Booking” option feature, there is no need to contact customer support, and passengers can access existing reservations and reprint their e-tickets which can be sent to their email for their reference. To provide more flexibility and convenience to passengers, Chelsea Logistics reduced the reservation cut-off time to 1 hour prior to departure from the previous 4 hours cut-off time. For passengers who want to make an impulsive trip, even during peak season, they can be confident that they will have a reserved seat on board. Aside from these major upgrades, the Chelsea Travel App also offers a consolidated ‘Frequently Asked Questions’ from Starlite Ferries, SuperCat, and Trans-Asia. A comprehensive breakdown of the fare and charges before passengers proceed to make the payment will also be available to maintain transparency and lessen confusion about actual charges associated with their transaction. Chelsea Logistics Information Technology Head Efren M. Bernardino, Jr. remarked: “The Chelsea Travel App, powered by Outsystem, is focused on innovations that aim to make booking more convenient, reliable, and satisfying not only for our passengers but also for our back-end users who are tasked to diligently review and validate an average of 300 transactions daily. We believe that these improvements will attract more families and barkada to try sea travel more often.” Chelsea Logistics President & CEO Chryss Alfonsus V. Damuy said: “We at the Chelsea Group will keep on enhancing our services to make our valued passengers happy and satisfied with their travel experience. We believe that sea travel is not only a mode of transportation, but also a way of discovering new places, cultures, and perspectives. That’s why we are constantly investing in our fleet, our crew, and our technology, to ensure that we can offer the most diverse, entertaining, and memorable journeys for our customers.”
04 SEPT 2023 Advisory
ADVISORY. September 4, 2023 Vessel Maintenance Effective September 4, 2023, all trips for the Batangas-Calapan-Batangas route are CANCELLED due to vessel maintenance. We shall keep you posted on the resumption of trips. For other queries or concerns, you may email us at supercat-customercare@supercat.ph or call us at 09271476281. #SuperCat #ZoomtotheIslands #ZoomwithSuperCat
Layag, Chelsea Logistics Layag travel magazine
November 2022 – Chelsea Logistics launched ‘Layag’, a quarterly publication that will feature travel activities, history, food, and culture of the Philippines’ tourist spots and hidden gems. Specifically, ‘Layag’ will focus on travel destinations and local businesses that are accessible through sea travel. Published online and to be distributed on board Chelsea Logistics’ three shipping lines: Starlite Ferries, SuperCat, and Trans-Asia, ‘Layag’ also aims to keep passengers informed about the Group’s newest services, route developments, and vessel amenities. Promoting Philippine Tourism Through Layag Magazine ‘Layag’ is an endeavor of the Chelsea Group to help promote the Philippines’ tourism industry after a two-year travel hiatus caused by the pandemic. For its first issue, ‘Layag’ focused on Cebu City, the Queen City of the South, highlighting its Sinulog Festival, the grandest annual celebration in Cebu City held every third Sunday of January to honor the Santo Niño (Child Jesus). Aside from sea travel hacks and travelers’ experiences, ‘Layag’ also offers free tickets to those who will participate in its regular contests. A special section, ‘Traveler’s POV’, is designated for Chelsea Group employees to encourage them to contribute their own articles, travel tips, and photos, driving internal engagement. Chelsea Logistics President & CEO Chryss Alfonsus V. Damuy said: “We launched ‘Layag’ on 11.11.22 at 11am, an auspicious date, as we are certain that the passage business will hit significant growth in the next few months which will hopefully continue in succeeding years. Our desire is to help rebuild the livelihood of those communities affected by the pandemic by featuring them in ‘Layag’. We will start with the areas where we operate in like Cebu, Batangas, Ormoc, Surigao, Cagayan De Oro, etc. We commit to promoting local businesses and attractions while boosting our routes to aid the Group’s recovery.” The Chelsea Group’s Passage revenues in the third quarter of 2022 grew more than 7x year-on-year and 4% quarter-on-quarter to P371 Million — the highest quarterly revenue achieved since the government-imposed lockdown in March 2020. Advertisers are also welcome to further improve the circulation of ‘Layag’ and contribute to the full recovery of tourism in the country. Currently, ‘Layag’ has a potential readership of more than four million passengers nationwide. Interested companies may reach the Chelsea Group’s Marketing Communications Department at stratcomm@chelsealogistics.ph. The second issue of Layag will feature the Industrial Port City of CALABARZON and one of the fastest urbanizing cities of the Philippines, Batangas City. Explore the first two issues of Layag: Layag Issues